Digital Marketing Strategy & Management:
– Develop comprehensive plans and strategies for all digital areas.
– Oversee digital advertising, including planning, strategy, and execution.
– Coordinate online promotional strategies, campaigns, and digital projects.
– Support MEA countries with digital marketing initiatives.
– Manage and adapt international content to cater to local markets, amplifying brand values.
Website & Platform Management:
– Oversee the main brand website, blog sites, and microsites, including coding, design, and more.
– Directly manage all social media platforms, with an emphasis on Facebook, Twitter, Instagram, YouTube, and Google+.
– Ensure the continuous growth of site users and optimize user engagement.
– Manage all domain names and server usage, both local and on Amazon.
Sales & Performance Enhancement:
– Devise strategies to boost sales on the LG Premium Shop through integrated projects and online campaigns.
– Oversee Google AdWords, monitor keyword ROI, and produce analytical reports.
– Manage Facebook Business Ads for both Facebook and Instagram.
– Analyze website performance, compare data year-over-year and month-to-month, and spearhead SEO efforts for optimal utilization.
– Plan and manage the digital budget, ensuring consistent analysis and reporting.
Customer Relationship Management (CRM) & Data:
– Lead Digital CRM, shaping plans and strategic approaches.
– Handle digital mailing systems and harness customer data to refine marketing strategies.